Making website for optometrist

Discussion in 'Optometry Archives' started by practical, Sep 26, 2005.

  1. practical

    practical Guest

    I have a friend who has a pretty successful private practice in
    optometry. He has an optical store for designer frames, glasses,
    contacts, and sunglasses. His brother does the eye examines, and he has
    a surgeon as well that does lasik, cataract and other eye surgeries. He
    also has a guy that cuts lenses for him and has all the machines there

    I want to build him a website like I was wondering if
    any optometrists could offer any insight on how he will react to this,
    and what big benefits he will look for. I am pushing the benefits of
    expanding nationally without the overhead of sticks and bricks.

    Also, do any of you guys have good marketing specials you've run to
    attract customers? I was thinking of a pair of free sunglasses with
    your first purchase, or free shipping. What do you guys think, and what
    do your customers look for?

    practical, Sep 26, 2005
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  2. The practice of optometry is governed by 50 different state laws, plus
    there is the new federal Fairness to Consumers Contact Lens Act that
    spells out the need to confirm the validity of a contact prescription
    within 48 hours. A "national" website would require a staff of about a
    dozen extra employees to comply with those rules and regulations.

    A good, well-run website should be there for his current patients to
    re-order their contacts or download a map to the office, etc. If there
    was truly money to be made in a national optometry website,
    LensCrafters or one of the other mega-chains would have done it years

    Think locally.
    doctor_my_eye, Sep 26, 2005
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